http://blrfurther.com At blr|further we build brands and fix them. We help you match what you do with what your customers want. Then we help you communicate your message in the most powerful ways possible. Thu, 22 Dec 2011 18:41:57 +0000 http://backend.userland.com/rss092 en Her Health was created to help women with everyday things. Serious things. Hard to treat things and hard to admit things. In short, everything. And we left nothing to chance in a rollout that dealt openly and honestly with topics that ranged from mental health to sexual dysfunction to snoring. Subjects that most women don’t [...]]]> http://blrfurther.com/womens-health/ Since 1991, we’ve been part of the Subway team. And in 1991 that was a pretty small team. Just a handful of stores and average unit volume ranged from not much to not enough. Fast forward to 2011 and you have the world’s largest chain of QSRs. Pretty amazing.]]> http://blrfurther.com/subway/ Meet a team of brand fixers. Hear from the furtherers, themselves. Welcome to blr | further: the movie.]]> http://blrfurther.com/blr-further/ Folks in healthcare know, as moms know, that deciding where you’re going to have your baby is different than any other healthcare decision. It’s probably the only time you decide to go to the hospital for happy reasons. So, what can a hospital say that could possibly make a difference in that decision? How about [...]]]> http://blrfurther.com/bellin-health-obstetrician/ What do heart patients want? They want real information that helps them make good decisions. What they don’t want are bad heart puns and cartoon pictures of Valentine’s. But for some reason hospitals are content with some version of “We put our hearts into healing yours.” We’ve opened more heart hospitals and created more compelling [...]]]> http://blrfurther.com/heart-vascular/ What is Brand College? Every business has a brand, either by design or the lack of design. The question is whether that brand is capable of helping your company reach its business goals. A brand is far more than a logo or an ad. A brand is not just what you say you are. It’s [...]]]> http://blrfurther.com/brand-college/ Every year we get to do something…usually fun…that’s seen within the hallowed halls of Lambeau Field. It’s always fun to work in the Frozen Tundra. And it doesn’t hurt exposure levels when the team that plays there wins the Super Bowl.]]> http://blrfurther.com/bellin-health-green-bay-packers/ Retail health is something we know about. We’ve had the pleasure of creating from the ground up the brand for the number one health system-owned retail health provider in the country. And it just keeps growing. Fast.]]> http://blrfurther.com/retail-health-fastcare/ Our first client, years ago, was a fitness center called SportsLife. (Twenty five years later we still thank them for taking that chance.) This assignment was a little bigger: Create a brand suitable for superstars…and the people wanted to be one.   Visit a project site, www.bellinrun.org.]]> http://blrfurther.com/sports-fitness/ Research (along with 30 year-old copies of Trout and Ries’ Positioning) spells it out pretty clearly, pretty much every time: The specialist beats the generalist. And we’ve been able to prove the theory true every time we’ve had the opportunity to open or work with a specialty hospital. The trick is to resist playing copywriter [...]]]> http://blrfurther.com/saint-francis-heart-hospital/