Here is the finished spot. Below is a storyboard of how it all came to be.
Our first idea. Like many first ideas, it led to something cooler.
Ever wanted to feel like a giant? Build a miniature HO scale movie set. Ours had a Southwestern vibe.
If you've got a bull, you'd better have a fence.
What appears to be the desert plains is actually a tabletop.
Good detail on the sand in the corral. You can almost feel the grit.
A variety of different horns for fitting onto the sandwich. The key is a reference point for size.
Multiple models for multiple shots. That's the value of planning ahead.
Bird's-eye view of the Bull's wardrobe.
Setting up on shoot day. That's Larry - He's a master miniature model builder.
Framing up the shot and making tweaks.
A man-made sunset and a printed horizon. That was the recipe for creating just the right hues.
Stop-motion animation is for the patient and meticulous. It's a process of move, snap, repeat.
Long, early evening shadows in the desert. The Bull has come home at last.