Greetings from 1600 Resource Drive
So, on one hand, office space for a company like ours is just an expense, a cost of doing business, and a strong argument can be made that when it comes to office space cheapest is best.
Since 2008 we lived this philosophy, squeezing ourselves from Class A space into about 3000 square feet of cube farm that was a former karate dojo until we could figure out what the future held. It was an odd place for an agency, but you know what? It worked, at least for a time. Our folks made it work, and we did some great things during our stint as “the ad agency next to the pizza parlor in the strip center.”
But kind of like visiting the family at Christmas, there comes a point where the fun of sharing a room with your cousins gives way to the realization that the bed just ain’t big enough.
To make a long story longer, we are finishing up our first couple of weeks in our new facility. It hasn’t taken long for the benefits to present themselves. The open workspaces promote collaboration and the little havens of solitude promote sanity. We have room to think, which in our business is a good thing. And room to be alone, which can sometimes be an even better thing.
At the end of the day, is our new home just an expense? Maybe. But, for right now, it’s feeling a lot like a really good investment.
If you’re in town be sure to stop in for a visit. Stay a while. Really, it’s okay. We have plenty of room.