Before you advertise, make sure you are giving people what they want. Solve a problem. If you do that, the advertising is the easy part.Continue Reading »
No longer the long-haired rock star with his whole life in front of him, Marc is just a guy whose whole life centers around his walk with God, and his love for his family.
Read his story. It’s a great story. One that is far from finished.
At the end of the day, is our new home just an expense? Maybe. But, for right now, it’s feeling a lot like a really good investment.Continue Reading »
It seems like just yesterday everyone, including us, was scrambling to figure out how to put this thing called social media to work. Traditional media was dead. Twitter and Facebook were the new keys to hawking our wares to the unsuspecting masses who had been huddled into groups, primed and ready to respond in droves to self-serving posts designed to get them to buy something. This was free media. And it couldn’t miss. Except it did...Continue Reading »
Since things began to go south with the economy, there’s been a lot of talk about ad budgets. And the admonition from agencies to their clients has essentially been “don’t cut them.” (Or more accurately, “please, don’t cut them.”)
Agencies write articles that cite other marketers who say that the best time to build a business is during a downturn. And that conclusion means marketing efforts should be stepped up, as opposed to throttled down, when things get tight...Continue Reading »
When you listen to conversations about marketing, including some that involve marketing professionals, it’s not unusual to realize that when they say the word marketing they really mean advertising.Continue Reading »
Logos. Love’em. Hate’em. It really is that simple…and complex. What do we mean? The process of capturing the essence of a brand within a symbol or a logotype is fun and rewarding...Continue Reading »
The days of treating digital media as a separated, isolated discipline that somehow exists in a parallel universe to the rest of your branding program are gone.
Let me say it again in different way: You can no longer afford to develop your brand in one vacuum while developing your web strategy in another.
Years after the web began to mature and become useful to marketers, the definition of multimedia campaigns was still reserved for TV, radio, print, outdoor, etc. And, then after all was finished someone might occasionally say “Oh, yeah, let’s get someone to do a web page."...Continue Reading »